Alternative Marketing Connections, as part of its effort to continue on the cutting edge of social media technology, has joined the bit.ly Pro service.

People who regularly use the social media are sure to recognize "shortened URLs," such as bit.ly, ow.ly, and ping.fm.  These services make it possible to include a long link, such as http://amcsocialmedia.com/news/amc-social-media-internet-news.html, in a status update or tweet as a much shorter link, such as http://ow.ly/1oZyU.  Since status updates on many social media sites must be 140 characters or less, this shortening technology is an essential part of the social media experience.

Bit.ly Pro, a new service provided by bit.ly, Inc., allows professional social media management services to create their own, shortened URL domain to use with links they generate.

Alternative Marketing Connections has secured the short domain "a-mc.us" for shortening links for itself and its clients.  This will allow AMC to more easily track and identify links they have created as they circulate on the internet.

In addition to using a-mc.us, AMC will soon offer Bit.ly Pro custom domains for its clients.  For example, Joe's Auto Emporium could secure "jae.us" as a custom short URL for its social media links.

So watch the internet for http://a-mc.us links!