“Be Prepared,” that's the motto of the Boy Scouts of America. "Be prepared for what?" someone once asked Baden-Powell, the founder of Scouting, "Why, for any old thing." said Baden-Powell. As a young man I took the motto of the Boy Scouts of America to heart. And I suggest that in sales and marketing you do the same.
Now I’m not advocating some high-pressured “Always be closing, always” type of philosophy. What I’m talking about is a thoughtful and prepared approach to any sales and marketing situation. “Being Prepared” in marketing is having the tools and strategy in place to not miss the opportunity or be caught off guard in a business situation.