Alternative Marketing Connections

If you are in charge of posting status updates to your Facebook Fan page or Twitter account for your company, you may be wondering how often you should post.  After all, you want to make sure that you achieve top-of-mind awareness with your followers by posting on a regularly basis, but at the same time you don't want to post too often and become annoying.

Opinions vary widely, but I recommend that most businesses post to Facebook 1-2 times a day.  This is often enough to keep in front our audience without pestering people.  On Twitter, the frequency can be a little higher -- perhaps 2-4 times per day -- but 1-2 times a day will work just fine on Twitter also.

What if you have more to say, or if you get inspired to write a bunch of posts at once?  On Facebook pages, you have the ability to schedule posts into the future.  Just click on the little clock icon below the status update area.  

I highly recommend using scheduling software, such as Hootsuite, which will allow you to schedule updates to schedule and post to multiple social media channels.

The key is to create a consistent drip of information that will keep you audience engaged and maintain top-of-mind awareness.

If you need help setting up and managing social media, contact us at altmktg.com/contact.  We work with businesses in Olympia, Tacoma, Seattle, Wenatchee, Western Washington and beyond.

Alternative Marketing Connections specializes in helping small to mid-sized businesses set up and manage their social media presence.  We work with businesses in Olympia, Tacoma, Seattle, Wenatchee, Western Washington and beyond.  If your business needs help with social media, contact us at http://altmktg.com/contact 

One of the cardinal rules of establishing an effective social media presence is posting new content to your social media channels on a regular and consistent basis. With so much activity on Facebook, Twitter, and other social media, it's easy to get lost in people's news feeds.

At the same time, posting too many messages at once is considered "spammy" and can actually backfire and alienate your audience.

How often and when you post will vary by your audience and goals, but as a general rule, I recommend posting to your social media accounts a minimum of 3 times per week, but preferably at least once every weekday.