Alternative Marketing Connections

One of the cardinal rules of establishing an effective social media presence is posting new content to your social media channels on a regular and consistent basis. With so much activity on Facebook, Twitter, and other social media, it's easy to get lost in people's news feeds.

At the same time, posting too many messages at once is considered "spammy" and can actually backfire and alienate your audience.

How often and when you post will vary by your audience and goals, but as a general rule, I recommend posting to your social media accounts a minimum of 3 times per week, but preferably at least once every weekday.